Betriebswirt/in (Hochschule) - Marketing

We're growing our EMEA Marketing organization to support our
rapidly scaling business. We’re seeking an experienced Marketing Manager - DACH
who is passionate about growing revenue, generating pipeline, and working
closely with a high-caliber sales team.
The Marketing Manager - DACH will work hand-in-hand with our
sales team focused on banking, financial services and insurance industries to
grow the business, including developing and executing demand generation
campaigns and driving pipeline progression programs.
This is a unique opportunity to join an exceptional team and
make a big contribution to our DACH business, shaping the way partners and
customers create value in a digital and AI-powered world.
About you:

• Youare operationally minded. You demonstrate a strong ability to makedata-driven decisions around programs, ROI, and pipeline impact and alignpeers and sales to your prioritization.
• Youhave excellent communication and presentation skills, with experiencecommunicating across a wide variety of cross-functional stakeholders.
• Youhave a self-starter mentality with a strong sense of ownership and aren’tafraid of building programs from scratch, including new AI-focusedinitiatives.
• Youare a strong team player with a positive attitude, initiative, and a senseof urgency to get it done.
• Youare curious about emerging technologies and motivated to help customersunderstand and adopt AI responsibly and effectively.

Responsibilities:

• Ownmarketing efforts for DACH including brand awareness, demand gen andpipeline progression - effectively deliver pipeline generation for bothtarget marketing and target persona groups
• Proactivelydrive marketing programs and an integrated marketing approach fromplanning to execution, to tracking and optimization.
• Understandsales needs, ensure alignment with marketing objectives, define programs,deliver programs in-region, and measure success.
• DriveAccount-Based Marketing for top targets accounts in collaboration withsales, ensuring tight alignment to account plans and goals.
• Ownend-to-end marketing plan for the DACH business, including programdevelopment, measurement, and ensuring region to tracking towards revenuetargets
• Ensureflawless execution of prospect and customer facing events includingtradeshows, industry events, and sales-driven events.
• Provideleadership and support to the EMEA field organization, ensuring sales,partners, and BDRs have the messaging, assets, and programs needed todrive growth.
• Communicateregularly with sales leadership, field sales, partners, and BDRs to shareplans, results, and insights.

Requirements

• 7+years of experience in B2B in field marketing, demand gen, oraccount-based marketing roles with technology/software companies
• Experiencemarketing to banking financial services or insurance
• Experiencemarketing AI, data platform, cloud, or emerging technology solutions is astrong plus
• Excellentcommunicator, with proven track record of successfully partnering withsales management and leadership
• Provenability to excel in a fast-paced, hands-on environment going from ideationto execution.
• Experiencedeveloping integrated, multi-touch marketing plans in fast-paced, hands-onenvironments
• Experiencerunning account-based marketing with a set of named accounts
• Willingnessto travel when required and ability to work independently and autonomously